My Master's thesis about tourism marketing in Whistler (University of Liverpool) - email me to read more!

ABSTRACT

This study was designed to examine Whistler’s strategy in tourism marketing, and evaluate how well this strategy fits the current market environment. Market orientation has been found to strengthen brand identity and service success (Wilson et al, 2008, 77). The timing of this study is pertinent. Whistler has undergone considerable change: hosting the 2010 Winter Olympic Games and adapting to new challenges from the world economic climate.